Former Alaska Governor Sarah Palin sells books. She also sells influence, apparently.
She has figured less prominently than other political prognosticators in the 2012 GOP primary. After all the tours, after all the rallies against President Obama, her opinion really does not matter than much any more.
She has her chance to make the most of the limelight. But she was an unpopular politician across the country. She was tied negatively with a number of California candidates, all of which lost the respective bids for public office.
Palin is a brand that no longer sells. Her strident aspect captivated many in 2008, gathered large crowds and fired up voters in 2010, but as for 2012, her influence is all dried up.
Her endorsement for Newt Gingrich is a flimsy attempt to stay relevant with the shifting populist tides. Her endorsement for a mixed-bag conservatives questions her own credentials as much as casting aspersions on the former House Speaker.